I've always been fond of the The Mermaid Inn's logo and get to see it often since it's around the corner from my house. I wasn't aware of its provenance until my friend Susan Simon and I discovered we had a friend in common in Steve Heller, who manages to hold his own against the formidable talents of his wife Louise Fili, a designer who specializes in logos and branding for restaurants and food packaging.
The Mermaid Inn logo is the tip of the iceberg - Fili has designed a veritable feast of inventive and timeless identities for a wide range of food purveyors. The food site Cravings has a new feature on Fili's designs which includes a podcast and a slideshow of her work. It's sure to whet your appetite, so check it out. (Monday is Punday here on Personism!)
The Masterworks of Modern American Architecture stamp series, which I posted about on Unbeige a while back, is here! I am in the midst of mailing hell at the gallery, so when Emily the intern went to the PO I asked her to pick up a few sheets of the new stamps. The images of the buildings themselves are nice - nothing straight on, just b+w detail shots taken from MTV angles. It's all so very outre. I'm not sure which font they're using for the names of the buildings, but it's too chunky and colorful for my tastes.* (The Noguchi stamps are much more elegantly designed.) Also the sheet has the horrible blue-ish purple background. Horrid.
It reminds me of my utter disappointment I felt when I saw the new Friedlander book at my friend (and jen bekman associate) Tim's office. It so... undignified! Yellow + Purple are just wrong wrong wrong in this context. Maybe Friedlander is a Lakers fan and thus insisted on this combination? I know not. Regardless: I say tsk tsk.
Inspirational vinyl lettering that you too can have in your home office. (Companion screensaver not included.)
Vinyl lettering is the bane of my existence. Well, it's one of them. Getting lettering done for exhibitions at the gallery is always a frenzied last minute affair, in spite of my best intentions. Try as I might, it's usually being installed about 5 minutes before an opening reception, after being completed via a circuitous and anxiety producing series of events. I send the copy off to a kind friend (or a willing victim) and already at the point I'm sending it, it's late so they are maybe just a little annoyed at me. There are a few volleys back and forth while we proof the thing, and then I send it off to Calvin.
Calvin was recommended to me by Ryan McGinness who makes far better use of vinyl signage than I can ever hope to. Calvin is a Chinese guy who runs a sign shop over on Allen St. Calvin tells me to email him my files, but he rarely checks his emal. So I call him and say "Calvin, I just sent you a job and, um, ah, well I need it by 4pm today. Theres's a show opening tonight." Then Calvin yells at me because I do this every. single. time. even though I always promise that I'll get it to him early the next time around. But he always gets it done in time, so he can yell all he wants and I'll put up with it.*
When all is said and done, the vinyl is usually here at the gallery by say, 5.30PM in anticipation of a 6PM opening. I cannot install the vinyl. It makes me nervous. It involves a little math, a steady hand and patience. None of these requirements are my forte. Thank God, then, for Jeffrey Teuton who gets the job done everytime, and by now, after doing this for almost two years, is in on the joke.
My point being this: the idea of vinyl lettering in my home is appalling. Just such a product, far simpler to install than the signage Calvin makes for me, has been widely discussed this week, first on MoCo Loco and then on Apartment Therapy. It's not just the vinyl, it's also the fact that my head is constantly swimming with words to begin with. I lie in bed at night dreaming up language for press releases and (I hope) interesting blog posts. If I'm not writing, or thinking about writing, I'm reading (sometimes I'm watching TV while I'm reading too, because that's the kind of ADD girl I am.) So: no words on my walls for me, thanks. I'll stick with all the artwork I have on loan from the fabulous artists who've shown work with me in the past. Also, the product has an utterly insipid name: "Wonderful Graffiti". Um, come ON. That is absurd. The use of the word "wonderful" makes my skin crawl for some reason, and then aside from that, vinyl lettering on your wall, invited by a very smiley lady who also happens to be a former ad copywriter is not graffiti. It's decor.
*There was that time when one of the sign shop machines wasn't working and Calvin transcribed my file himself to produce the vinyl, promising me that he'd repeat the spelling exactly as it appeared in the file I'd sent. Uh, yea. That didn't turn out so well. Poor Jeffrey was here for quite a while installing the letters one at a time, borrowing from Peter to spell Paul (oh, I crack myself up) and then had the final indignity of his name being spelled wrong beyond repair. Based on that experience, did I get the file to Calvin on time for the next show? No, no I did not.