Polaroid Corporate and Product Identity
Holy shit, I love the interwebs. Designer Paul Giambarba has a mini-site devoted to mapping the branding of Polaroid - he took on the role of managing their branding and packaging in 1958. The subtitle of the site is How we beat Eastman Kodak and its little yellow boxes despite a clunky product and an irrelevant corporate name.
Awesome graphics and explanations.