Comments on: The Branding of Polaroid http://www.personism.com/2007/04/25/the-branding-of-polaroid/ You just go on your nerve. Mon, 06 Oct 2008 18:05:46 +0000 http://wordpress.org/?v=2.6 By: Antony http://www.personism.com/2007/04/25/the-branding-of-polaroid/#comment-11361 Antony Thu, 26 Apr 2007 17:25:19 +0000 http://www.personism.com/2007/04/25/the-branding-of-polaroid/#comment-11361 No offense to Mr. Giambarba, but packaging had nothing to do with Polaroid's success, except insofar as it reflected the genius of Edwin Land. While Kodak built cameras, Polaroid sold memories. Land's genius insight was that for most people, photography = nostalgia, and that's what he sold. He was an inventor of the first rank, but more than that he completely understood the psychological dimensions of what he was doing. Polaroid IS (was) Edwin Land. A couple of quotes: "a premature attempt to explain something that thrills you will destroy your perceptivity rather than increase it, because your tendency will be to explain away rather than seek out... Fly with your mind without assuming that nature has set a very special trap for you." 1955, from his biography <em>Insist on the Impossible</em> "We work by exorcising incessant superstition that there are mysterious tribal gods against you. Nature has neither rewards nor punishments, only consequences." (from the same book). Polaroid was so much more than packaging. No offense to Mr. Giambarba, but packaging had nothing to do with Polaroid’s success, except insofar as it reflected the genius of Edwin Land. While Kodak built cameras, Polaroid sold memories. Land’s genius insight was that for most people, photography = nostalgia, and that’s what he sold. He was an inventor of the first rank, but more than that he completely understood the psychological dimensions of what he was doing.

Polaroid IS (was) Edwin Land.

A couple of quotes:

“a premature attempt to explain something that thrills you will destroy your perceptivity rather than increase it, because your tendency will be to explain away rather than seek out… Fly with your mind without assuming that nature has set a very special trap for you.” 1955, from his biography Insist on the Impossible

“We work by exorcising incessant superstition that there are mysterious tribal gods against you. Nature has neither rewards nor punishments, only consequences.” (from the same book).

Polaroid was so much more than packaging.

]]> By: Laia http://www.personism.com/2007/04/25/the-branding-of-polaroid/#comment-11223 Laia Wed, 25 Apr 2007 19:50:02 +0000 http://www.personism.com/2007/04/25/the-branding-of-polaroid/#comment-11223 i wholeheartedly adore polaroids. this is awesome. i wholeheartedly adore polaroids.
this is awesome.

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