The Branding of Polaroid
Polaroid Corporate and Product Identity
Holy shit, I love the interwebs. Designer Paul Giambarba has a mini-site devoted to mapping the branding of Polaroid – he took on the role of managing their branding and packaging in 1958. The subtitle of the site is How we beat Eastman Kodak and its little yellow boxes despite a clunky product and an irrelevant corporate name.
Awesome graphics and explanations.
(via Coudal)
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- Published:
- 04.25.07 / 2am
- Category:
- General
- Older:
- Spring Cleaning
- Newer:
- Not Photography
i wholeheartedly adore polaroids.
this is awesome.
No offense to Mr. Giambarba, but packaging had nothing to do with Polaroid’s success, except insofar as it reflected the genius of Edwin Land. While Kodak built cameras, Polaroid sold memories. Land’s genius insight was that for most people, photography = nostalgia, and that’s what he sold. He was an inventor of the first rank, but more than that he completely understood the psychological dimensions of what he was doing.
Polaroid IS (was) Edwin Land.
A couple of quotes:
“a premature attempt to explain something that thrills you will destroy your perceptivity rather than increase it, because your tendency will be to explain away rather than seek out… Fly with your mind without assuming that nature has set a very special trap for you.” 1955, from his biography Insist on the Impossible
“We work by exorcising incessant superstition that there are mysterious tribal gods against you. Nature has neither rewards nor punishments, only consequences.” (from the same book).
Polaroid was so much more than packaging.